Endurance nutrition is critical for a professional cyclist.  It can be the difference between winning and not even making it to the finish.

That’s why the Specialized/lululemon team counts on First Endurance to help them be their best day after day.  First Endurance understands the unique nutritional requirements of a professional cyclist. The entire product line was designed to work synergistically as a complete endurance system that takes the guesswork out of proper endurance nutrition.

The team will also work closely with First Endurance on new product development. Feedback and input from the riders and staff will help First Endurance to continue to safely push the limits of performance by offering the best endurance nutrition.