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Established in 1979, Elite began its adventure with the design and manufacture of training rollers and bicycle carriers for cars.

Elite continues its ride toward innovation by designing and producing about a dozen new products every year. Training rollers, bottle cages and bottles, new software, products and services that help cyclists fully enjoy the sport they love.

The story of Elite is made of successes and new discoveries which always start from the work of engineers, technicians, market men, cycling enthusiasts and also insight.

All the new products launched on the market are the result of internal research and there are now about three hundred. These products are tested by world’s most important professional teams. In fact, the Pro Teams sponsored by the Fontaniva firm have won the Tour de France, Tour of Italy, World Championships and many world cycling races, and have accompanied the victories of riders such as Miguel Indurain, Marco Pantani, Ivan Basso, Mark Cavendish, Cadel Evans and many other champions.  Elite currently sponsors more than half of the world’s professional teams.