SRAM Corporation began in 1987 with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift. Leap ahead twenty years and we changed the game again with the ultimate road shifting technology, DoubleTap – one lever, two shifts. Beyond that we’ve introduced four gruppos, including Apex, Rival, Force, and RED, along with countless technologies, features and innovation. In the short seven years since DoubleTap was introduced SRAM componentry has won the most challenging races in the world, including every grand tour and every classic. SRAM RED most recently tripled up in the Tour of Flanders and Paris-Roubaix, winning both for a third consecutive year.
SRAM RED was re-introduced in 2012 with countless innovations, and remains the lightest, most ergonomic, and most efficient mechanical componentry in the world.